Week 5 EOC: Twitter Post Explanation

The first tweet that I am choosing to discuss is about how brands are actually waiting longer to start promoting back-to-school campaigns. According to Ace Matrix, an ad tracking firm, the first back-to-school ads started on July 11^th which is five days later than last year.  "Marketers may have decided to air their ads closer to when viewers need to pay attention" (http://adage.com/article/cmo-strategy/brands-waited-school-finish-marketing-back-school/305438/). Retailers are really pushing back-to-school because the first quarter was not good. It was disastrous for a lot of companies. The top back-to-school ads are:

 1. Microsoft Windows, "College Students"

2. Kleenex, "Remember Your First Day"

3. Staples, "Pick Up",

4. Staples, "Back for More"

5. Kohl's, "Great Sale"

The next tweet I am choosing to talk about has to do with there being a connection between online shopping and the percentage of increase in dog attacks. I shared this article on my twitter because I just thought it was interesting how these two things impact each other because it didn’t really think about it before. A lot of retail companies are satisfying the need of convenience to their consumers. This includes delivering basically anything and everything to a person’s home whenever they want it including weekends. “To keep up, it's shifted service to weekends and evenings when people are more often at home and able to sign for their orders -- increasing the odds a dog will attack” (http://adage.com/article/digital/online-shopping-causing-a-rise-dog-attacks/305366/).

For my third tweet the article is called, Pepsi Buys First '#Promoted Sticker' Campaign on Twitter. I chose to post this on my Twitter because I just think it is crazy how big the impact social media has on companies and consumers. Companies spend millions of dollars on social media just so that they can stay ahead of the competition and reach their customers quickly. Pepsi is incorporating this how visual aspect into their marketing. "We got really excited about it because what stickers do is really allow consumers to express themselves visually on Twitter like never before…It serves as a visual hashtag” (http://adage.com/article/digital/pepsi-buys-promoted-sticker-campaign-twitter/305442/). I think that a lot more companies will engage in the more visual aspect of marketing.